Think of your influencer media kit as your business card, CV, and portfolio of work all in one document. I first found your hotel through [BACKGROUND] and know that my blog readers would love to see [ENTER SPECIFIC ABOUT WHY THIS HOTEL AND HOW IT MATCHES YOUR AUDIENCE'S TASTE.]. I'm looking to partner with a local hotel during my stay and thought yours would be great. Do they have a press kit you can see for inspiration. Your media kit should reflect not only your social growth and status but also your personal brand and style. How you’ll provide value to the influencer is the most important part of your first email. The 3 Key Ingredients in a Successful Influencer Pitch When you are sending an email to an “influencer”, it really doesn’t matter what you’re asking them to do (write about your product, attend your event, share your post in social media) the same components of your pitch … The Related Story Email. It’s a question that’s caused a lot of... Instagram hashtags are still an effective way to get more eyes (and engagement!) My podcast [link to social channels] gets 10000000 listeners per month [statistic]. Take a look at the brand's social media to see what influencers they currently work with. Before crafting this particular slide, we hope you’ve been able to ponder … While follower count is important, brands are more interested in your Instagram engagement rate. 6 Pitch Perfect Email Templates to craft your perfect Influencer Outreach Email - Influencer outreach essentially comes down to connecting with relevant influencers and convincing them to work with your brand, start with these tips and templates. Look forward to hearing back from you soon! You should have this in mind when you go ahead and pitch your brands, however also be prepared to negotiate. Consider how much time and effort will need to go into the particular collaboration, what the relationship with the brand is worth, and to what extent your collaboration will help achieve the brands business goals. See more ideas about online branding, pitch… Remember: great media pitches play on the ide… MediaLoot is offering a free … Discuss the latest trends in digital marketing by drafting an informative presentation on Influencer Marketing with this readily available PowerPoint template. If you want them to check out your content, include a direct link. Social media reach vs impressions: which is most important? Behind the Feed: Interview with Monica Beatrice Welburn, Reels vs. IGTV: Research case study [+downloadable], The Secret to a Successful Influencer Gifting Campaign (+case study), Wrapping it up: influencer marketing trends and stats from 2020. The more valuable you are to them. Don’t forget to make sure you have added previous collaborations and rate card price list too. So while you don’t have to be formal, you do have to be professional. To help you successfully send an email pitch to brands, we asked our PR and Influencer Marketing Manager, Chrissy Abram, to share her tips to help you land your dream collaboration! This will help brands easily understand what you and your readership is interested in, and where your skills and creativity lies. Because it’s the best way to show off how serious you are about your work, your future partnerships, and what you can offer brands online. Your images make a really big impact, so it’s important to only use your best photography for your media kit — no pixelated mobile shots here, please! You can then include a link to your ZINE media kit which automatically updates with your audience demographics, engagement rates, and sample content to strengthen your case. Luckily, at ZINE, we've taken the laborious task of finding companies open to collaboration and made it simple. Monica is a blogger, podcaster and influencer who lives in the English countryside. This is very similar to the curator pitch, at least, in that, you’re asking for … However, with that said, we've put together this outline template for how you should connect with brands and what information you should show them. With conventional print readerships increasingly dwindling, and influencer reach growing daily, influencer advertising is absolutely here for the long haul, and in order to be taken seriously we need to show that we are skilled and knowledgeable professionals. Initial outreach template. Find photos and videos that’ll resonate with your fans right from your desktop, then share to your social channels in just a few clicks. It’s a fine balance between a positive introduction and a business pitch, so it’s worth spending the time and effort to draft and edit your bio until you’re 100% happy with it! If a brand outlines requirements or information to submit as part of their partnership opportunities, make sure you provide that information, as well as your media kit in your intro email! What's more, understanding the fundamentals of pitching means you are more likely to win collaborations with the brands that you like the most. The only downside to making a media kit from scratch, or even playing around and testing out some of the templates in Canva, is that it can be time-consuming! You can use this WordPress guide to Google Analytics if you’d like to learn more about tracking your stats for your blog! Not only do they share the ins and outs of their lives and recommend products and … Think about ways that serve both your audiences and business goals. Sign up now to download the complete State of Instagram Influencer Marketing report and we’ll send it straight your inbox! Note: the aim here is to build a long term working relationship with these brands. 4. State of Instagram Influencer Marketing report, This is How the Instagram Algorithm Works in 2021, The Ultimate Guide to Instagram Hashtags in 2021, The Best Time to Post on Instagram in 2021, According to 12 Million Posts. It’s the first thing a brand or business is going to read when they open your media kit, so you want to make sure that it fully represents you and your brand. Once you’re happy with your updated design, all you have to do is export it as a PDF so it’s easy to share via email, or you can embed it into your website! When is the best time to post on Instagram? Don’t have any testimonials on hand? The simpler and more straightforward the task, with obvious value exchange, the higher probability of success. To install the template font to your desktop, simply open the font provided and click “Install Font.”. Required fields are marked *. I'm a blogger and run the popular travel blog [LINK TO YOUR CONTENT]. And that’s it! Clearly states the purpose of getting in touch. If you’re serious about building a career on social media, you need to have an awesome influencer media kit to share with the brands and businesses you want to work with! If you notice they only use influencers on their Instagram and never on Twitter, you'll know that your pitch should be Instagram focussed, even if you do have a large Twitter following. When you have less brand partnership examples to share, it's crucial you keep this pitch short, sweet and to the point. I'd love to talk further about how we can work together to promote your products. This high-definition and 100% editable set … When it comes to creating a media kit, you can start a new project from scratch with Canva and use their various tools and features like images, shapes, graphic elements, fonts, and color palettes to design pages that represent you and your brand. I would love to meet up to hear more about what the brand has in store and potentially see if there are any ways to get involved by promoting your products on my social channels [LINK]. 3)Content creation/collaboration email template. Nikki is Later’s Editorial Manager. In general, brands will want to know things like, top audience locations, average age groups and gender split - all of which is automatically updated on your free ZINE media kit. What you've done in the past and what social channels you use frequently, 3. We’ve provided image boxes to suit landscape, portrait, and even square photos, so you have every opportunity to show off your best shots! By now you should have already worked out how much you should charge for a sponsored post. To change the images in your template, simply drag and drop one of your own image files from your desktop to replace it. While there’s no hard and fast rule on what stats to include in your influencer media kit, it’s a good idea to include your followers and engagement rate on Instagram, and for any of your other social platforms like Pinterest, Twitter, Facebook, and YouTube, you can include your followers, group members, or subscribers. To help you get started with designing your first influencer media kit, here are some suggestions on how to do it: We’re big fans of Canva here at Later! Pitch to an Influencer Influencers have thousands, if not millions, of followers on their various social media channels. Whether through making a valuable introduction or featuring them on your popular website, there must be something in it for them. Whether a brand approaches you about a special project they’d like to collaborate on, or you’re pitching to businesses you would like to work with, having an influencer media kit will make you stand out in the world of influencer marketing. If you know your way around Photoshop with your eyes closed or have graphic design experience, then Adobe’s design tools are always a great option. She’s been... Instagram constantly update their algorithm and platform. Influencer marketing shows no sign of slowing down, so now that you’re armed with your media kit, you’ll soon be working on opportunities and collaboration projects for the brands that you love. In this blog post, you’ll learn how to create your own influencer media kit, what you should include, and to make it easy you can download our free influencer media kit template to get started with! Just fill out the form below to download the template: You’ll find that everything in the template is completely customizable — so you can include your own images, your fonts, and even a branded color palette. I'm currently planning a trip to [LOCATION] on [DATE]. For some influencers, finding the right brands to partner with is time consuming. In fact, in our Later influencer media kit template, we’ve positioned just one stand out testimonial alongside your previous brand partnerships. It’s a more soft-sell approach that doesn’t look as spammy. What influencer marketing do they have already? And, influencer marketing isn’t going anywhere. Show More Show Less . Don’t forget to include a headshot or a photo of you so whoever is reading your influencer media kit can put a face to your name! I particularly love [GET SPECIFIC]. I would love to work with you on promoting [SPECIFIC PRODUCT] and would love to hear your collaboration ideas. Make sure you do your due diligence on your chosen brand. All you need to do is download the files (you can use the sign-up box below!) Ultimately, it’s easier to digest 4-5 well laid-out pages, than 1 super-cramped page that’s overloaded with information! ... How to write a pitch email: template. Engagement rate is the percentage of followers or viewers that engage with your posts. Generally, if you want to calculate your average engagement rate for Instagram, you would divide the number of likes and comments by your follower count, which will give you a percentage. My podcast [SOCIAL CHANNELS] audience is made up of 90% [DEMOGRAPHIC STATISTICS] of males [THEIR TARGET DEMOGRAPHIC] and would also love your products. Take a look at how Daniel Wellington has a dedicated page to influencers who want to work with their brand. Let your images, stats, and most succinct paragraphs do the talking for you. Congratulations! Your personal brand means having consistent messaging across all your social media channels. Why? Extend your reach, get more engagement on your posts, and save a ton of time while managing your profile. Choose the right brand to work with. Stats that show you’re the real deal. When you receive your template files in your inbox, you’ll also have step-by-step instructions on how to update and customize your template to match your aesthetic and style. But if you do, it’s time to take a look at your stats and record them in your media kit. Instantly Download Free Influencer Media Kit Template, Sample & Example in Microsoft Word (DOC), Adobe Photoshop (PSD), Apple Pages, Microsoft Publisher, Adobe Illustrator (AI) Format. Your follower base is likely to vary from platform to platform. What better way to show off your strengthens than to share a testimonial from someone who has worked with you — it’s a real insight into your work ethic and how seriously you take your influencer career. Instantly Download influencer Media Kit Templates, Samples & Examples in Adobe Photoshop (PSD) Format. An influencer can honestly and directly promote your product on their page, unlike when you buy a banner on a website and promote the product on your own. With some quick design changes, you can make the template fully represent you and your brand! a brand might want to create content or collaborate on a project that is showcased on your website as well. The pitch is similar to an elevator pitch in length, but the message of the pitchis altered from general to more specific to the journalist or influencer’s interests. Thanks for taking the time to read my email. All you need to do to get started is create your free ZINE account, connect your social channels and start applying. Your email address will not be published. EMAIL BLAST. Is there an email of an actual person to contact. Ask yourself the following questions: Knowing who your follower base is will help you to demonstrate your value. Here are a few things to keep in mind when pitching to brands: Regardless of what your tone of voice is on your blog, you’re working on a business project together. Note: The color is set at 20% opacity. And it’s not all about having a huge follower count either — if a brand is super-niche, they may be looking for influencers that reflect their brand mission or match their key business locations. This encourages the person you're sending the email to, to complete a specific task. Keep in mind that the goal isn’t to match a brand’s target audience 100% — but rather to find that intersection where your two audiences overlap. Quickly Customize. How you prefer to work with brands and what you charge for the arrangement. IF responses to your pitch … Giveaway Collab Pitch . Personalize Influencer Pitches. Keep content short, sweet and to the point. Soliciting influential blog contributors is a sustained and constant campaign that over time produces some of the biggest value in influencer … This kind of relationship can take several forms, including: contracting an influencer … In just a few clicks, you can upload your logo, include social media campaign details, and provide your … Successful bloggers and influencers know how to pitch themselves. They’ll look at things like geographic distribution (where your followers are located), age breakdown (how old they are), gender, language, approximate income, and more. Make sure the company or brand you are pitching is a fantastic fit … You can then start to leverage connections you make, and connections of connections building up your network of brand, PR and agency contacts. A great outreach email does four things: 1. Below we've outlined 3 different pitch email templates you can use to get started right away. If you can, include the results of your campaign, such as engagement rate, link clicks, or even items sold. I'd also like to offer you free access to use the content and images within your own marketing material, whether that be for press releases, or public relations content. Check out how well fashion influencer and stylist Asiyami Gold uses her photography to show off her own personal brand and style! You have a lot of information to share, so try to make your media kit as clean and easy to read as possible — even if that means adding another page to your design! Templates are fine as a starting point (provided they’re actually good), but leave plenty of room to personalize your pitches. When you pitch companies or agencies, keep your pitch letter short, sweet and to the point. 'marketing@brand.com'. Easily Editable & Digitally Sharable. That’s why it’s so important that your influencer media kit represents you and your brand. You'll also want to include a call to action. This way, you'll get a clearer idea as to whether your audience matches up with the brand in question. The influencer round-up post template is often-times the quickest win in the tactical quiver. As blog posts tend to have a longer lifespan than an Instagram post (thanks to being searchable on Google with good SEO!) When she’s not writing blogs with the Later team, you’ll find her outdoors with her dog, Arlie, or planning her next adventure — follow along on @nikkitravelled. Save time and get more views on stories by planning, optimizing, and scheduling Instagram stories right from your desktop! Don’t worry if you don’t have a blog, you can delete this page from your template. The reason why this is so important brands favour influencers who inspire and influence and will want to work with you again if your campaign has been successful. It's crucial here that you find the right specific person to contact as most people within the company probably has hundreds of emails coming to their inbox each day. When it comes to design, it’s important that your influencer media kit looks and feels like an extension of your blog or Instagram aesthetic. Finally, it’s important to know what your feeds are for collaboration projects. How to position yourself as an influencer has a lot to do with your skill … When she’s not writing blogs with the Later team, you’ll find her outdoors with her dog, Arlie, or planning her next adventure — follow along on, Easily schedule photos, videos & carousel posts with a few clicks. First of all, make sure to choose the right brand. You can also include testimonials from your followers, just like personal stylist and fashion influencer Lauren Messiah does! Available in … One of my favourite product's is [SPECIFIC PRODUCT] because [REASON]. In the past, I've worked with a brand like X, Y and Z and due to my 100000 followers and 6% engagement rate, we were able to see a 65% increase in sales [ADD YOUR OWN DATA]. You want to convey your personal tone and style in your bio copy, and show off your personality, interests, and passion projects. In 2020, you don’t need hundreds of thousands of followers to become an influencer, as collaborations with micro-or nano-influencers are becoming more popular with brands. Also, think about their previous brand partnerships — who have they collaborated with in the past, and was it a successful campaign? Make use of any industry event you can to really grow your network. No math needed, and you can easily see which of your posts are performing the best in your feed and what kind of content resonates with your audience the best. Perhaps you can offer video content if you see they don’t post video that often, or maybe you’ve got amazing product flat lays! 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