As you can tell, the above sentence is a fairly good reason on why I never attempted a career in comedy. A “cup of joe,” is one of coffee’s most common nicknames — and one of it’s most puzzling. Snopes considers this is unlikely because it says there is no attestation of the phrase "cup of joe" until 1930, 16 years after the 1914 order banning the wine mess. Why is Coffee called Joe? From that time on the strongest (and apparently therefore the drink of choice) on board navy ships was coffee. Why, though, is this drink referred to as ‘a cup of joe’? The Origin Of a ‘Cup of Joe’ After waking up in the morning, millions of people choose to drink a hot (or cold) cup of coffee. That is why many feel that it has to do with a common name that was used for the beverage at the time, Jamoke (a combination of mocha and java). Confusingly, some other sources consider the Daniels derivation unlikely for the opposite reason: they say "cup of joe" predates the order. Those who believe this theory claim that sailors, angry about the ban, began to call coffee a “cup of joe" in protest. However, historians have cast doubt on this theory. Over time, it is thought that the more complex name of Jamoke may have been shortened into Joe. Being an avid coffee drinker for quite a few years now, I often wondered why the term ‘Joe, was used to describe a hot cup of coffee. Cup of Joe – The common story that the term “cup of joe” for coffee originated from Secretary of the Navy Josephus Daniels’ order to prohibit alcohol in the fleet is probably a myth. However, there are a few theories. There are several theories that have been put forth, but none of them can claim to be the definitive explanation. It was dubbed 'a cup of Joe' after the secretary. August 17, 2010, radan, Leave a comment. Why is Coffee called Joe? For starters, alcohol was not widely available on Navy ships prior to the ban, so the ban would've had very little, if any, practical effect. Why is coffee called a cup of Joe? From that time on, the strongest drink aboard navy ships was coffee and over the years, a cup of coffee became known as "a cup of Joe". Unlike “java,” which refers to a specific coffee-growing region, the origins of “cup of joe” are unknown.The term first started appearing in print in the 1930s, with the first occurrence of it in a book coming in 1936. Why coffee is called “joe” ... Say hello to Josephus Daniels, former secretary of the US Navy and namesake of the proverbial cup of joe. Josephus Daniels (1862–1948) was appointed Secretary of the U.S. Navy by President Woodrow Wilson in 1913.Among his numerous reforms of the Navy was the abolition of the officers’ wine mess. There is a third theory that it may be called a Cup of Joe because it was the drink of the common man. Well, the origin of this phrase is uncertain. It's origins are still a bit mysterious. 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